Our address:

26 July Mehwar Road intersection with Wahat Road, 6th October City. Egypt.

Have any questions?


Call us:

TEL: 38371517 - 38371518

FAX: (+202) 3837 1543

Hotline : 16672

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A community service division emanated from more than 50 years in education at all levels, spurred by international exposure and long years of partnership with UK institutions. We develop rewarding partnerships that help our clients bring about lasting improvements to their performance and growth. We work with businesses, individuals, families, schools, entrepreneurs, professionals and corporates to enable forward thinking that invigorate and galvanize their potential to embrace true results.

Organization Development & Leadership Conference

Michael Boushra, MBA, ACIM.

Regional Commercial Excellence Lead

Michael Boushra is a talented professional with extensive knowledge and experience in the field of Learning, Development and Sales Force Effectiveness. He worked in five top ten multinational pharmaceutical companies. Throughout his career, he led many change initiatives that enhanced the organizational culture, improved the learning methods and had positive impact on the bottom line. 

He has been exposed to 5 different selling models and participated in designing a selling model that has been implemented throughout the MENA region. In addition, he has designed and implemented more than one training curriculum for different roles based on the competency/capability profiles. In total, he facilitated training workshops to more than 1000 employees all over his career with consistent positive feedback from the attendees and from the business. Michael also designed and conducted many assessment centers for development and recruitment purposes.

On the SFE side, Michael performed many customer segmentation and targeting exercises across several countries increasing the efficiency of the implementation of the marketing action plans. He also designed an SFE dashboard showing different performance KPIs on both country and employee levels. He implemented a CRM program in 3 countries and designed an effective tool to follow up on field coaching both quantitively and qualitatively. Michael Led core commercial projects such as launching a new commercial model and leading the Service Profit Chain implementation. 

Michael holds a Bachelor Degree in Pharmaceutical Sciences from Cairo University; in addition, he completed the professional Certificate & the professional Diploma in Marketing from the CIM (Chartered Institute of Marketing), UK. He also completed his MBA (Major: Leadership & Management) from the American University in Cairo.  

Industry Experience:

  • Pharmaceutical.
    • OTC
    • Baby Nutrition
    • Biologics
    • Diabetes
    • Oncology
    • Primary Care
    • Vaccines
  • Personal and Professional Development.
  • Market Research

Functional Experience:

  • Sales.
  • Coaching.
  • Training & Development.
  • Recruitment and Selection.
  • Talent Management.
  • Sales Force Effectiveness.
  • Employee Engagement & Culture Building.
  • Market Research.

Professional Qualifications:

  • MBA
  • Associate Member in the Chartered Institute of Marketing.
  • Insights Discovery Certified Practitioner
  • Situational Leadership II, Self-Situational Leadership Certified Facilitator
  • Certified Integrity Selling Facilitator.

Regional Experience:

Egypt, Gulf, Lebanon, Jordan, Iraq, Syria, Palestine, Iran, Sudan, Nigeria.

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  • 26 July Mehwar Road intersection with Wahat Road, 6th October City. Egypt.
  • 38371517 - 38371518
  • cbsd@msa.eun.eg
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