Michael Boushra, MBA, ACIM.
Regional Commercial Excellence Lead
Michael Boushra is a talented professional with extensive knowledge and experience in the field of Learning, Development and Sales Force Effectiveness. He worked in five top ten multinational pharmaceutical companies. Throughout his career, he led many change initiatives that enhanced the organizational culture, improved the learning methods and had positive impact on the bottom line.
He has been exposed to 5 different selling models and participated in designing a selling model that has been implemented throughout the MENA region. In addition, he has designed and implemented more than one training curriculum for different roles based on the competency/capability profiles. In total, he facilitated training workshops to more than 1000 employees all over his career with consistent positive feedback from the attendees and from the business. Michael also designed and conducted many assessment centers for development and recruitment purposes.
On the SFE side, Michael performed many customer segmentation and targeting exercises across several countries increasing the efficiency of the implementation of the marketing action plans. He also designed an SFE dashboard showing different performance KPIs on both country and employee levels. He implemented a CRM program in 3 countries and designed an effective tool to follow up on field coaching both quantitively and qualitatively. Michael Led core commercial projects such as launching a new commercial model and leading the Service Profit Chain implementation.
Michael holds a Bachelor Degree in Pharmaceutical Sciences from Cairo University; in addition, he completed the professional Certificate & the professional Diploma in Marketing from the CIM (Chartered Institute of Marketing), UK. He also completed his MBA (Major: Leadership & Management) from the American University in Cairo.
Industry Experience:
- Pharmaceutical.
- OTC
- Baby Nutrition
- Biologics
- Diabetes
- Oncology
- Primary Care
- Vaccines
- Personal and Professional Development.
- Market Research
Functional Experience:
- Sales.
- Coaching.
- Training & Development.
- Recruitment and Selection.
- Talent Management.
- Sales Force Effectiveness.
- Employee Engagement & Culture Building.
- Market Research.
Professional Qualifications:
- MBA
- Associate Member in the Chartered Institute of Marketing.
- Insights Discovery Certified Practitioner
- Situational Leadership II, Self-Situational Leadership Certified Facilitator
- Certified Integrity Selling Facilitator.
Regional Experience:
Egypt, Gulf, Lebanon, Jordan, Iraq, Syria, Palestine, Iran, Sudan, Nigeria.
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