Making Learning & Development available and affordable, extending positive impact and enabling global thinking exchange in order to make the world a better place for nurturing and empowering talents.

How our vision is built and continuously invigorated:

People: We see ourselves committed to avail learning and growth opportunities for our staff members, interns and their families to help them feed their stretching zone, reaching their goals and aspirations. As an organization we are not just responsible for making learning available and accessible but working collaboratively with our people to let them help us explore further opportunities, drawing new aspirations and realizing our strengths, while helping them become more self-aware, developing robust understanding of their capabilities and strengths, and realizing how far they can go.

Customers: We tend to deliver promises; we consider ourselves responsible for transcending the currency of the local market service standards and challenging the status quo through winning partnerships and lasting collaborative relationships for research and development. We strive to put together digital thinking, insatiable desire for learning and growth and extensive research to provide genuine services that are up to the global speed. We define our customers as everyone and every organization that has the courage to move forward towards making an impact in the world through their individual or collective effort, being their collaborative partner who can see beyond their limits and is able to push them forward while being concerned with every detail to provide an experience rather than a service.

Shareholders and MSA University Top Management: This division is created to extend the sincere effort and commitment enabled through Prof. Dr. Nawal El-Degwi over the past 50 years, striving to provide a world class level of education services, while keeping it affordable and accessible from nursery to the postgraduate stage. We tend to reach wider communities that are left behind the formal education track while being affected by and able to affect the current state of education not just within our country but beyond national borders.

Egypt: Our people, friends, families, teachers, colleagues, classmates, guests, visitors, tourists, students, upcoming generations...etc. are all part of the story we are committed to compose together; making our country a better place for workers, managers, husbands, wives, fathers, mothers, brothers, sisters, neighbours...etc. It’s about empowering communities to pay it forward. Our vision for Egypt comprises the wider community we are committed to contribute immensely to its development and growth being the gate of Africa and at the center of the Middle East, we can’t see our commitment to Egypt separated from a regional wider collaboration.

Planet Earth: In today’s world, there are no isolated islands but on the contrary; development and growth are legitimate rights for every human being while technology and internet have always been easy to influence and get influenced on a global level. We see ourselves committed to learn and understand the global issues and needs, while making it possible for our professional family to dedicate their effort to tackle the world’s most emerging needs with specific focus on global leadership, youth development, children education and women empowerment.

 

We are all about moving forward. We seek collaborative technology-aided research towards the continuous advancement of our services; availed through ambitious, talented and committed people.

How our effort is directed and guided:

Moving Forward: Our mission at MSA CBSD is to ensure that everyone is moving forward everyday, making all the arrangements to push, assist and spur continuous development and progress. We build dynamic structures that encourage career progression and self-fulfilment, while asking our people to build and update their job description and take part in their job design.

Collaboration: Collaboration is not an invention, it’s the zeitgeist of the 21st century. Today’s world has taught us that invention, innovation and success can’t be attained without real collaboration that might transcend the competition rules. Our commitment to the world mandates every step forward to make advancement and development available and affordable including cooperation with the competition, while considering internal collaboration inevitable and imperative as part of our day to day activities. Our structure is built around encouraging self-directed teams to explore, innovate, implement and evaluate every possible solution to add value to our customers, people and the community.

Digital Thinking:Using technology is not a choice anymore; it’s the opportunity that no one wants to lose. Digital thinking is inherited in our DNA to purposefully incorporate technology in our processes and decision-making strategy. We think of technology as an advantage to promote business sustainability and growth rather than just speeding up our process or fostering automation. Here we tend to think of technology as a strategic tool that enables effective decision making, spurs collaboration and leads to offering innovative services.

Research and Development: MSA CBSD has emanated from a Higher Education institution that welcomes research everyday and every hour. We consider research and development effort that seeks civic impact as a part of our daily life, making research an integral part of our process for service development. We employ research effectively to make sense of global innovations, to learn how to advance our customers’ experience, to dig for new services and values that were never experienced before, and to improve our current business practices. R&D is considered mandatory to renew our provided services every six months.

Empowering People: Here’s the bedrock where we touch the undeniable truth. Everyone can understand that the fast changing pace of today’s world has denied us the right that we are created for; which is adding a true value to the world. Everyone is entitled to such a job rather than being wired to follow orders or to achieve other people’s goals. Our leaders and managers are encouraged and supported to design environments that help people explore themselves and find their voices, making a real impact. It’s our leadership commitment to encourage ideas, comments and suggestions, making it tolerable for intelligent mistakes and unstoppable service criticism (not individual) that aims to continuous improvement and advancement, while spurring life-long learning and self-correction.

 

MSA CBSD puts great emphasis on combining intellectual rigor, collaborative intelligence with commitment to excellence; chasing audacious goals and prolific ambitions. We tend to see our strategy as a living creature, with whom we consult, communicate with and develop to sustain our capability of attaining future goals. Our strategy reflects the way we think of playing our strengths to create real value to the wider community. However, strategies aren’t enough to formulate the desired working culture that is resembled in every single point of contact with our team; they must be augmented with our values, vision, responsibilities, expertise, professionalism, agility and perspectives.

The following strategy endorses in several ways the cornerstones of our culture and values, those have bolstered the formulation process to make those strategies real. Strategies are built to drive value. We are always committed to self-renewal, addressing needs and changes and ensuring that we deliver up to the speed of change.

Our strategy capitalizes on our core strengths and aspirations whilst addressing the significant challenges facing our sector and region. This strategy serves as a guide that outlines the steps and paths that we need to travel through in order to make our vision a reality, ensuring that the ambitions and aspirations of our people, customers and partners are met.

Empowering Minds:

We see ourselves capable of enabling opportunities for people to create, synergize, exchange and develop thoughtful perspectives and ideas; capitalizing on technology in every single step, while offering free on-demand services, encouraging switched-on minds to collaborate and flourish.

Exponential Growth:

We commit ourselves to astonishing the world through fast development and growth. Making a leap in every single service we provide, contributing to cultural transformation, and influencing the whole industry, prompting competitors to improve and move forward; whilst we are thriving on the competition to ensure that the concept of collaboration is proven successful at all levels. We consider continuous development and improvement, the main bedrock for such strategy to come true. Expansion is always key when we think about the future.

Fighting Mediocrity for Excellence:

We insatiably chase after excellence in every moment, while fighting mediocrity around us. We are not just committed to provide our clients and customers with high quality service but we see ourselves responsible for differentiating high quality service from mediocre ones, helping our clients become more vigilant when they make future choices. Raising the bar in our perspective is considered essential in our journey of cultural transformation. We are here to add tangible value that everyone can recognize and appreciate.

Research Based Development:

Innovation doesn’t come out of the blue…Continuous research, experimentation and development form our credo for taking things further into the future. Research and development are part of our service promise, to ensure high quality service is acquired by our clients. If learning organizations are not driven by research, innovation will become a hodgepodge.

Purposeful Integration of Technology:

Living in such an ever-changing world proves how valuable integrating technology is, not just in our day-to-day activities and processes but even with our decision-making and thinking process. Technology made excuses much sillier than ever now. Possibilities are now limitless to make your biggest goals a reality. However, technology is paralyzed if you don’t know your goals or you can’t see where you are heading.

Strategic Partnership and Collaboration:

It’s now axiomatic that we tend to see collaboration as a trending issue for a sustainable future. We consider partnership and collaboration essential for big goals to be achieved. In today’s world collaboration is behind every single big move, win-win partnership is the essence of developing a balanced value system where every partner strives to see his partner succeeding.